American Express like's to "entice" existing customers to upgrade their credit card from "no annual fee" card to the one with "annual fee" after 1 year has passed from the opening of their "no annual fee" card. This is also true for upgrading from lower tier annual fee card to premium annual fee card as Amex can charge higher annual fees. But the real question is "Should you upgrade?".
While the general answer will be "It depends"; in reality you can decide that easily based on following few things:
The good news about upgrade offer is there is "NO HARD CREDIT PULL" so you can save that hard pull for another application with good/great sing-up bonus offer. Another good news is the fees for the upgraded card are pro-rated based on the time in Year 2 when you upgrade. So, depending on when you upgrade you might save good amount of annual fees while getting all the benefits of the upgraded card immediately upon upgrade.
Also Amex has three tiers of charge card, such as Consumer Amex Green Card, Amex Gold Card and Amex Platinum card, so it's not un-common to get "upgrade offer" for either Amex Gold or Amex Platinum card if all you have is Amex Green Card. And given the current "short term" benefits being added by Amex such as "Paypal credit" on Amex Platinum card or the up-coming Uber credit's on Amex Gold card it might make sense to upgrade based on your upgrade "bonus" offer!!
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