American Express (AMEX) has a nice perk of Amex Offers which at time can be lucrative in earning miles/points or cashback. If you have cards which earns membership reward (MR) points then AMEX at times is targeting with Amex Offers that earns Membership reward points instead of Cash back rebate.
For e.g. below is the offer where you earn 2000 MR points for $100 spent at Best Western Hotels.
As you can see from the above offer you would earn 2000 MR points instead of the usual offer which would be to earn $20 in rebate for the stay. Since Membership Rewards points can be transferred to myriad of travel partner airlines or use for redemption for airline revenue tickets (if you have American Express Platinum Business card), the offer to earn Membership reward points would get you a better redemption value than earning the cash back outright.
The only downside is that you need to be targeted for MR points offer as the usual Twitter hashtags for adding offers are always cashback offers. On the other hand if your Membership rewards earning credit card is targeted for an amex offer which earns MR points then all the other cards which do not earn MR points will not have the same offer at all. For e.g. none of your non-MR earning card will have the Best Western offer above.
So, look out for those targeted MR earning offer and hope you can maximize them depending on which offers you get.
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