Amazon has tied up with AVIS to provide 10% cashback in Amazon gift card and up to 30% in discount for AVIS rental when you link your Amazon account to your AVIS profile. The way the this works is by populating Amazon specific AWD in the "Enter a Discount Code" field for AWD. But AVIS provides fields for 3 different codes.
As you can see from above by default when your AVIS account is linked with Amazon it populates the "AWD" field with "Amazon Benefits". You can still use a "coupon code" and "rate code" with any available valid codes.
Interestingly most of the Airlines bonus promotion for "frequent flier" miles/points uses the "coupon code" field. For example, Southwest Airlines usually provides up to 2400 points which includes bonus miles and uses coupon code "MUAA042" which can still be added in the "Coupon Code" field and will earn up to 2400 Southwest points based on the length of your rental.
Also you can start from a cashback portal meta site and select your often use/highest earning cashback portal for earning cashback on the rental on top of Amazon gift card and Airline frequent flier miles/points.
As always before you pin down on AVIS do check for the best rental rates by using a meta search site such as "CAR RENTAL SAVERS" which might give you better rates. So, next time you are narrowing down the car rental choice to AVIS do remember Amazon gift card benefit!!
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